Manipulation leaves fingerprints.
Decipon makes them visible.
See how content tries to influence you—so you can decide for yourself. Decipon analyzes text for 20 categories of influence tactics and shows you the evidence.
Not a fact-checker. Not a truth oracle. A tactics lens.
Or mention @decipon on X to analyze any tweet
Here's what you'll see
Every analysis returns a detailed influence tactics score with evidence for each finding.
Example analysis
“Nation faces unprecedented crisis as officials urge immediate action”
Opinion column · National News Wire
68% confidence
“Act now before it’s too late” — urgency tactic identified in 4 of 8 paragraphs
Sources cited without verifiable links; key opposing viewpoints omitted
Perspectives
BalancedBoth perspectives agree: urgency tactics are present, but the core claims align with available data. The elevated score reflects persuasion technique density, not factual inaccuracy.
Scores range from 0 (minimal tactics) to 100 (heavy use). Learn how scoring works
How it works
Step 1
Paste a URL
Enter any article, post, or text you want to analyze.
Step 2
Analyze 20 categories
Decipon analyzes emotional manipulation, logical fallacies, tribal framing, and more.
Step 3
Read with clarity
Get a scored report with evidence, plus alternative perspectives that weigh the findings from critical and supportive angles. You decide what it means.
See both sides of every finding
A score alone is not enough. Every analysis includes a Perspectives panel that examines the content from opposing angles—so you can form your own judgment.
Critical
Assumes the content is using influence tactics. Looks for emotional manipulation, omitted context, and persuasion patterns—the strongest case for skepticism.
Supportive
Assumes the content is authentic and well-intentioned. Highlights verifiable sources, fair framing, and legitimate rhetorical choices—the strongest case for trust.
Synthesis
Weighs both perspectives to produce a balanced reading. Identifies where the critical and supportive views agree, where they diverge, and what to investigate further.
Most tools give you a score and a verdict.
Decipon gives you the structured debate—and lets you be the judge.
What we analyze
20 categories of influence tactics, grouped into 5 dimensions of persuasion.
Emotional Manipulation
Emotional Triggers
Fear, outrage, or guilt without proportionate evidence
Urgent Action
Pressure to act immediately, discouraging reflection
Novelty Overuse
Claims of “unprecedented” or “never before seen”
Emotional Repetition
Same emotional triggers repeated to reinforce response
Manufactured Outrage
Anger disconnected from underlying facts
Suspicious Timing
Timing Coincidence
Content timed to coincide with events or crises
Financial/Political Gain
Narratives that benefit specific powerful interests
Historical Parallels
Patterns resembling known influence campaigns
Uniform Messaging
Phrase Repetition
Identical phrases across multiple sources simultaneously
Bandwagon Effect
Appeals to conformity—“everyone agrees”
Rapid Behavior Shifts
Sudden coordinated adoption of hashtags or positions
Tribal Division
Us vs. Them
Clear in-group/out-group framing with moral judgment
Simplistic Narratives
Complex issues reduced to good vs. evil
False Dilemmas
Only two extreme options when others exist
Missing Information
Context Omission
Relevant facts or perspectives excluded
Authority Overload
Over-reliance on credentials without substance
Suppression of Dissent
Critics dismissed or labeled rather than addressed
Cherry-Picked Data
Selective statistics that misrepresent the full picture
Logical Fallacies
Arguments with structural reasoning errors
Framing Techniques
Language that shapes perception before evidence
Who it's for
Different audiences, same principle: see the tactics, decide for yourself.
Readers
Verify before you share. See influence patterns in news, social media, and opinion pieces.
Journalists
Systematically analyze sources. Identify influence tactics in press releases and statements.
Researchers
Quantify manipulation at scale. Use the API to analyze datasets across sources and time periods.
Organizations
Monitor content credibility across channels. Integrate scoring into editorial and compliance workflows.
A different approach
Decipon doesn't tell you what's true. It shows you how content tries to influence you.
Without Decipon
- Read content at face value
- Trust based on gut feeling
- Miss subtle framing and emotional tactics
- Hours of manual cross-referencing
With Decipon
- See influence tactics scored with evidence
- Trust based on 20-category analysis
- Every persuasion technique highlighted
- Instant credibility assessment
Transparent
See the evidence behind every score. The methodology is open and auditable.
Empowering
We show you the tactics—you decide what they mean. No verdicts, no censorship.
Evidence-based
Every finding is backed by specific textual evidence.
Common questions
How accurate is the analysis?
Can I trust the results?
What if I disagree with a score?
What content can I analyze?
Is my content stored or shared?
See the tactics, not just the content.
Analyze any URL—no signup required.